“The limits of my language, means the limits of my world” said philosopher Ludwig Wittgenstein, our perceptions of the world are therefore constrained by the words we use. In the context of our challenges around sustainability this is critical, and I am left wondering whether english is perhaps failing us in this respect.
Even the word ‘sustainability’ itself is hardly red-hot and inspirationally sexy. You wouldn’t want your date to describe you as ‘sustainable’ or ‘efficient’ for example. And we’re in danger of over-using and mis-using this term to the point of meaninglessness as cartoonist XKCD points out here. Maybe other languages provide more elegant terms to describe our relationships with the world, each other and our ‘stuff’?
Read more: Huffington Post