Did you ever stop to wonder: What is Amazon not doing with technology? These days, you’d be hard-pressed to answer that question, given the company’s incessant schedule for announcing updates and new products. The Seattle-based e-commerce giant is seemingly everywhere—whether it’s the latest cloud offerings in AWS, new entertainment shows on Prime, automated retail stores, leased fleets of Boeing jets, smart speakers, payment systems, autonomous cars and trucks, freight forwarding companies, or airborne warehouses. Amazon also happens to have warehouses within 20 miles of 44% of the population of the United States, according to Piper Jaffray analyst Gene Munster.
In many of the company’s recent announcements, Amazon’s voice assistant Alexa plays a central role. It’s clear that artificial intelligence-enabled, natural-language, voie recognition systems are going to be even more important to Amazon in the future. In fact, company CEO Jeff Bezos says Alexa could be the fourth pillar of its business. Complementing Amazon’s retail marketplace, AWS and Amazon Prime, Alexa and its 10,000-plus “skills” could become one of Amazon’s strategic initiatives.
Not only is it important to Amazon, but all the major tech companies are gearing up for a major competitive battle in this evolving platform war. There are a range of personal assistants from the likes of Google (Google Now), Microsoft (Cortana), Apple (Siri) and Samsung (Bixby), as well as Watson, the natural language cognitive computing platform from IBM.
Read more: Internet of Things Institute