A U.K. company named Johnson Banks has come with an ingenious way to include English pronunciation in Japanese katakana characters. The company has dubbed this new font cleverly as “Phonetikana,” where each katakana character featured a few English letters to help English speakers say the word properly.
The company started incorporating the new font in simple words like “banana” and “tomato” but also showed what longer phrases such as the “sound of something spinning” would look like. The first simple example that company showed is the katakana characters for Uniqlo versus the new Phonetikana.
Read more: Dramafever