Dear Indian Internet startups, spend big on local languages

Nearly 88% of Indians converse only in regional languages, according to the IAMAI (the Internet and Mobile Association of India), with Hindi being the most widely used. Census data from 2001 show that over 422 million Indians listed Hindi as their mother tongue, accounting for about 41% of the population. The other most common languages were Bengali, Telugu, Marathi and Tamil, whose speakers constituted about 30% of the population.

This means there’s a lot more room for growth in local language content. According to the IAMAI, boosting regional language content could increase India’s internet user base by 39%, with 75% of the growth coming from rural areas and 16% from the urban segment.

Read more: Quartz

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