Welcome To The Era Of Big Translation

Despite the increasing ability to reach foreign customers, the lack of quality translation methods is still the most challenging aspect of global expansion. Currently, even using the most advanced software services are an expensive, complicated, and inaccurate process. The result is that too often, businesses sacrifice millions of dollars in profit because marketing to global consumers is too complex to be worthwhile.

That’s why we need an era of “Big Translation,” to leverage our existing technological tools and scale up translation capabilities to a level that actually matches global communication needs. Big Translation, a large-scale translation efforts by people speaking two or more languages, would allow businesses, individuals, and even tweeters to get what they want translated easily and affordably.

The idea is banking on the fact that the world certainly isn’t lacking in translation talent. Nearly half the world speaks two or more languages—that’s 3.65 billion people with the potential to contribute to translation. Presently, a number of innovators are trying to tap into our world’s language talent. Chief among them is the groundbreaking idea that bypasses traditional translation tools and moves to a more accessible mobile app platform.

Read more: Fast Company

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